creativity meets strategy
in the dynamic world of influencer marketing

Join us to campaign the smart way

Brands
Talent

what we offer

  • We handle everything from influencer discovery to campaign execution and performance tracking. Our seamless process ensures your brand gets the right exposure with measurable impact.

  • Expert management from our talent team, landing you your dream collabs, negotiating deals and helping your channels grow.

  • From intimate gatherings to large-scale activations, we design events that spark conversation.

  • Get your products into the right hands and create organic buzz.

discover our services

We’ve worked with

ABOUT US

EDINBURGH BASED, GLOBAL REACH

InfluenceGenius is here to empower brands to tell their stories through the voices of influencers who share their vision. We believe in the power of genuine connections and strive to foster relationships that are both meaningful and mutually beneficial. By leveraging the influence of social media creators, we help brands amplify their message, increase their reach and drive sustainable growth.

Let’s Chat

OUR MISSION?

At InfluenceGenius, we are a passionate team of marketing professionals, digital strategists, and creative thinkers dedicated to transforming the way brands connect with consumers. Our diverse team brings a wealth of experience from various industries, enabling us to craft personalised influencer marketing campaigns that align with your brand’s unique goals and values.

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Featured
Why the Molly-Mae x adidas Partnership Worked & What Brands Can Learn From It
Why the Molly-Mae x adidas Partnership Worked & What Brands Can Learn From It

The Molly-Mae x adidas partnership stood out in a crowded influencer market. Here’s why the collaboration worked — and what brands can learn about authenticity, trust and long-term influencer strategy.

Influencer Marketing in 2025 vs 2026: What Changed, What Worked, and What Comes Next
Influencer Marketing in 2025 vs 2026: What Changed, What Worked, and What Comes Next

Influencer marketing changed significantly in 2025. As we move into 2026, the focus is shifting towards long-term partnerships, trust-led strategy and better alignment between brands and creators.

96% of Online Creators Earn Less Than $100k & That’s Not the Whole Story
96% of Online Creators Earn Less Than $100k & That’s Not the Whole Story

A new report shows that 96% of online creators earn less than £100k per year. But is this a failure of the creator economy, or a misunderstanding of what creators actually want? This article explores the reality behind the numbers and what needs to change.

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The Ordinary's recent pop-up in NYC unveiled a startling truth: celebrity endorsements can inflate skincare product prices by 30% to 100%, with some celebrities charging up to $10 million for a single post In contrast, partnering with nano and micr
Landing dream brand deals isn’t just about having a pretty feed or a big follower number. Brands are scouting for creators who are more than just "aesthetic", they want real connection, real quality, and real alignment. Here are 5 th
We asked our audience for brand deal red flags and you delivered 👀 Here’s what you said (and our take): 🚩 Lack of transparency – If a brand won’t share the scope, budget, or expectations upfront, walk. Clear terms = fair collabs